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Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Intellectual Property in the Food Technology Industry : Protecting Your Innovation
Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production.
Integration of Insect-Resistant Genetically Modified Crops within IPM Programs
The goal of this book is to provide an overview on the role insect-resistant GM plants play in different crop systems worldwide. We hope that the book will contribute to a more rational debate about the role GM crops can play in IPM for food and fiber production.
Integration of AI and OR Techniques in Constraint Programming for Combinatorial Optimization Problems ; Vol.3524 : 2nd International Conference, CPAIOR 2005, Prague, Czech Republic, May 31 -- June 1, 2005
Intended primarily as a forum to focus on the integration and hybridization of the approaches of constraint programming (CP), arti?cial intelligence (AI), and operations research (OR) technologies for solving large-scale and complex real-life optimization problems. Therefore, CPAIOR is never far from industrial applications. The high number of submissions received this year, almost 100 papers, in witness to the interest of the research community in this conference. From these submissions, we chose 26 to be published in full in the proceedings. This volume includes summaries of the invited talks of CPAIOR: one from industry, one from the embedded system research community, and one from the operations research community.
Integration in Respiratory Control : From Genes to Systems
This volume comprises the proceedings of the 10th Oxford Conference held at Lake Louise, Alberta, Canada, in September, 2006. The volume will be of interest to clinicians working with patients with breathing disorders.
Integration / Interaction of Oncologic Growth
The present multi-volume Book Series, CANCER GROWTH AND PROGRESSION, encompasses the widest possible framework of cutting edge research in the field of neoplastic pathology and other integrated fields. The individual volumes in this series focus on the topics of highest scientific interest for basic and clinical researchers, pathologists, medical and surgical oncologists and allied multidisciplinary teams interested in the study of these aspects of neoplastic growth, progression and inhibition. The range of topics covered is extensive.
Integrating lifestyle medicine in cardiovascular health and disease prevention
Cardiovascular disease (CVD) is the leading cause of morbidity and mortality in the United States and around the world. Major risk factors for CVD result from poor lifestyle habits and practices, but the area of lifestyle medicine has emerged to help clinicians and their patients understand the power of positive lifestyle habits and actions.
Integrating lifestyle medicine for prediabetes, type 2 diabetes, and cardiometabolic disease
Provides clinical evidence for and a mechanistic understanding of the six pillars of lifestyle medicine. It guides the reader to identify opportunities for early intervention rather than focus on the diagnosis and treatment of the established disease. Interventions at earlier points have the potential to mitigate progression, prevent complications, reduce costs, and improve a patient’s overall health at all points in their lifetime.
Integrated Molecular and Cellular Biophysics
Biophysics represents perhaps one of the best examples of interdisciplinary research areas, where concepts and methods from disciplines such as physics, biology, b- chemistry, colloid chemistry, and physiology are integrated. It is by no means a new ?eld of study and has actually been around, initially as quantitative physiology and partly as colloid science, for over a hundred years. For a long time, biophysics has been taught and practiced as a research discipline mostly in medical schools and life sciences departments, and excellent biophysics textbooks have been published that are targeted at a biologically literate audience. With a few exceptions, it is only relatively recently that biophysics has started to be recognized as a physical science and integrated into physics departments’ curr- ula, sometimes under the new name of biological physics.
Integrated Management of Diseases Caused by Fungi, Phytoplasma and Bacteria
This book is about stone fruit and apple diseases, grapevine and fruit crops phytoplasma, Phytophthora on citrus, chestnut diseases, esca complex on grapevine and Rosellinia necatrix root rot. Includes models for potato late blight management and management of bacteria and DNA fingerprinting.
Integrated Management and Biocontrol of Vegetable and Grain Crops Nematodes
The second volume of the IMPD series describes aspects related to most important phytoparasitic nematodes, considering the integration of biological control methods with other management practices and technologies, including the use of predatory nematodes and microbial rhizosphere antagonists. Chapters cover topics like the mode of action and interactions of nematophagous fungi, the efficacy of controll and management of plant parasitic nematode communities through a soil conservation approach, and exploitation of nematodes-bacteria antagonistic relationships.
Integrated Biochips for DNA Analysis
The objective of this book is to provide up-to-date coverage of some of the emerging developments in the field of integrated DNA biochips. It will prove a useful source of information for researchers in the field and for those who are just entering the field of biochip research.
Integral bridges : a fundamental approach to the time–temperature loading problem
In recent years, integral bridges have become increasingly popular in the UK. The Highways Agency standard now requires, where possible, that all new bridges with a length of less than sixty metres should be of integral form. In addition, it has been found that, due especially to the problems and costs associated with failed expansion joints, integral bridges are not only cost effective but also have a longer lifespan. Integral Bridges was commissioned by the Highways Agency to produce guidance for bridge designers by addressing the thermally induced soil/structure interaction problem created by environmental changes of temperature and the associated cyclical displacements imposed on the granular backfill to the bridge abutments. It develops a better theoretical understanding of the cyclic performance, in particular the strain racheting in the backfill soil when in contact with a stiff structure. It also identifies the governing soil parameters and examines their influence in the interaction problem, develops numerical modelling procedures to predict interactive soil behaviour, and identifies and quantifies the controlling features of bridge structures relevant to the interaction problem.
Insurance distribution directive : A legal analysis
This book of the AIDA Europe Research Series on Insurance Law and Regulation offers the first comprehensive legal and regulatory analysis of the Insurance Distribution Directive (IDD).
Insights into Receptor Function and New Drug Development Targets
G-Protein Coupled receptors (GPCRs) and other receptors are significant targets for drug discovery, due to their roles in fundamental physiological processes. Among these roles are: regulation of growth, food intake, reproduction, water balance, sensory perception, blood pressure and heart rate. GPCR-directed drugs account for approximately $40 billion in sales and, of drugs at market, approximately 70% target GPCR function. The availability of combinatorial chemistry coupled with high throughput screening techniques have facilitated discovery of peptidic and non-peptidic ligands of membrane receptors. Mutant receptor models have revealed their role in health and disease and provided insight to new therapeutic approaches, based on control of protein trafficking. Understanding receptor-receptor interactions has provided one mechanism for receptor cross-talk and revealed unexpected interactions.
Insects as natural enemies : A practical perspective
This book it is an account of major aspects of the biology of predators and parasitoids, punctuated with information and advice on which experiments or observations to conduct, and how to carry them out. Guidance is provided, where necessary, on the literature that may need to be consulted on particular topics.
Insects and Ecosystem Function
In the past two decades, an increasing number of ecologists have started to investigate the importance of biodiversity for ecological processes such as energy flow and nutrient cycling, often referred to as 'ecosystem functioning'. Insects are a dominant component of biodiversity in terrestrial ecosystems and play a key role in mediating the relationship between plants and ecosystem processes. This volume is the first to summarize their effects on ecosystem functioning, focusing mainly, but not exclusively, on herbivorous insects. Renowned authors with extensive experience in the field of plant-insect interactions, contribute to the volume using examples from their own work. In addition to providing concise reviews of the field, this volume discusses in detail the advantages and disadvantages of various techniques of manipulating insect herbivory. Thus, the text provides both a theoretical basis as well as practical advice for future manipulative studies of biodiversity-ecosystem functioning.
Insecticides Design Using Advanced Technologies
Among the highlights of this book are the use of nanotechnology to increase potency of available insecticides, the use of genetic engineering techniques for controlling insect pests, the development of novel insecticides that bind to unique biochemical receptors, the exploration of natural products as a source for environmentally acceptable insecticides, and the use of insect genomics and cell lines for determining biological and biochemical modes of action of new insecticides.
Insect Conservation and Islands
A series of original papers and reviews dealing with the peculiarities of island insects and their conservation in many parts of the world. Contributions to this special issue of Journal of Insect Conservation range from biogeographical analyses andecological features of island insects and their evolution to the variety of concerns for their wellbeing, and practical conservation through a variety of, sometimes novel, approaches. They provide a valuable and up-to-date resource for entomologists and conservation practitioners.
Innovative Medicine : Basic Research and Development
Devoted to innovative medicine, comprising the proceedings of the Uehara Memorial Foundation Symposium 2014. It remains extremely rare for the findings of basic research to be developed into clinical applications, and it takes a long time for the process to be achieved. The task of advancing the development of basic research into clinical reality lies with translational science, yet the field seems to struggle to find a way to move forward. To create innovative medical technology, many steps need to be taken: development and analysis of optimal animal models of human diseases, elucidation of genomic and epidemiological data, and establishment of “proof of concept”.
