Experimental Business Research ; Vol. III: Marketing, Accounting and Cognitive Perspectives
the book presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. Experimental Business Research is suitable as a secondary text for a graduate level course, and as a reference for researchers and practitioners in industry.
Experimental Business Research ; Vol. II: Economic and Managerial Perspectives
Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy.
Experience-Based Communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.
Exchange traded funds : Structure, regulation and application of a new fund class
The organization of traditional mutual funds as Exchange Traded Funds (ETFs) produced revolutionary changes in the fund industry. These changes, and the subsequent events to which they led, have greatly - creased the practical way of trading funds. Traditional mutual fund m- kets were fragmented, and transactions were both costly and from time to time difficult to arrange. Investments in emerging markets for example were anything but efficient. As a consequence of establishing ETF funds market segments, the efficiency of transactions has been broadly increased as well as transaction costs dramatically reduced. All this changed in the early Nineties with the introduction of the first ETF for the purpose of trading funds. Exchange Traded Funds – Structure, Regulation and Application of a New Fund Class is a comprehensive summary of articles covering all aspects of the Exchange Traded Fund industry.The present book is divided into four parts: The opening part, containing ETFs – A Leading Financial Innovation and From Continent to Sectors: Challenges and Uses of ETFs in Europe, is - signed to give the reader broad insight into the industry, developments and trends. Further, the article Spiders: Where Are the Bugs? examine the characteristics and performance of these instruments from an academic point of view.
Examining Innovation Management from a Fair Process Perspective
Companies nowadays still differ considerably in that they interact with employees. This interaction depends on different organisational cultures, leadership styles, and the ways in which information and communication take place. A recent trend, even in economic theory, is that interactions are valued in themselves and not solely to achieve rational economic maximisation. People care about outcomes, but they also care about the interactional processes that produce those outcomes. Thomas Limberg investigates a new approach to the management of human relationships in a knowledge-based work environment and analyses the relationship between fair process and innovation performance. Key findings are that social interactions have a significant influence on execution performance in organisations, and fairness can have positive effects on innovative behaviour and therefore on innovation performance. In the transition from a production-based to a knowledge-based economy, fair process is becoming a powerful tool for managing human interactions and for influencing attitudes and behaviours that are so critical in reaching high innovation performance.
Evolutionary Microeconomics
Classical microeconomics is intended to explain how a price system is able to coordinate the economic agents. But even if it can be extended to incomplete information and externalities, it remains grounded on very heroic assumptions. Agents are endowed with a very strong rationality, equilibrium is stated without a concrete process to achieve it, market is the unique institution considered. Evolutionary microeconomics is aimed at bypassing these limitations by considering a dynamic approach, however not biologically oriented.
Evolution of Non-Expected Utility Preferences
The theory on the evolution of preferences deals with the endogenous formation of preference relations in strategic situations. In particular, we demonstrate that preferences which diverge from von Neumann-Morgenstern expected utility may potentially prove to be successful under evolutionary pressures.
Evolution of Italian Enterprises in the 20th Century
During the first two-thirds of the 20th century the themes of sectorial structure and compared performance prevail in Italian economic historiography. In the last part of the century, in contrast, attention is focused on the behavior of single economic actors and their micro-economic strategies. This book intends to act as a bridge between the two approaches, and reconstructs - through an original study based on a plurality of methodologies - the secular journey of Italian industrial enterprise
Event-Driven Mobile Financial Information Services : Design of an Intraday Decision Support System
In recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing trend has affected both businesses and everyday life.Jan Muntermann presents an intraday event study that is conducted within the German capital market, and provides evidence that investors could exploit intraday stock price effects following critical market events. He then develops the concept for a corresponding mobile decision support system that assists investors in identifying those events. Based on the design science research paradigm, he uses this concept in the design of a novel mobile decision support system, which can provide ubiquitous information access to private investors.
Evaluation and Decision Models with Multiple Criteria : Stepping stones for the analyst
The purpose of Evaluation and Decision Models: A Critical Perspective is to provide a critical thinking framework for all individuals utilizing decision and evaluation models, whether it be for research or applications. It is axiomatic that all evaluation and decision models suffer some limitations. There are situations where a decision model will not perform to expectations. This book argues that there is no best decision or evaluation model, but that decision-makers must understand the principles of formal evaluation and decision models and apply them critically. Hence, the book seeks to deepen our understanding of evaluation and decision models and encourage users of these models to think more analytically about them.
Evaluating the Employment Effects of Job Creation Schemes in Germany
This book analyses the employment effects of job creation schemes for the participating individuals in Germany. Programmes provide subsidised jobs that are additional in nature and of value for society to hard-to-place individuals. International evidence on the effectiveness suggests that programmes should be targeted to the needs of the unemployed and should be offered early in the unemployment spell. Both questions are studied for job creation schemes in Germany. In the empirical analysis, propensity score matching methods extended to the dynamic setting are applied to administrative data of the Federal Employment Agency.
Europes Automotive Industry on the Move : Competitiveness in a Changing World
The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.
European Metropolitan Housing Markets
This book provides a comprehensive analysis of housing theory and policy with a focus on metropolitan regions. The results are based on case studies of twelve European metropolitan regions, including expert panels organized in each. Using an approach from the field of industrial economics, the analysis is divided into the three related stages "structure", "conduct" and "performance." The essential idea is that the structure of a market, defined by market conditions, market growth, forms of competition and control, influences the economic behavior of both companies and households. The effects of this behavior can be observed in the development of prices; exchanged, constructed and maintained housing quantities; location patterns and choice of space.
European Financial Markets : The Effects of European Union Membership on Central and Eastern European Equity Markets
This study empirically explores and quantifies the effects of EU accession on the risk and return of equity markets in eight Central and Eastern European markets joining the EU in 2004.
European Aeronautics : The Southwestern Axis
The book covers both the analysis of the major producer of civil aircraft (EADS/Airbus) located in the region and its relation with the cluster of enterprises within those regions.
EU Accession - Financial Sector Opportunities and Challenges for Southeast Europe
A distinguished international group of central bankers, commercial bankers, entrepreneurs, academic advisors, policymakers, and representatives of development finance organizations and donor agencies, brought together by KfW, examines in this book the future of financial sector development in Southeast Europe. They explore ways to strengthen the banking sector in Southeast Europe, further promote SMEs, and improve access to financial services in the region. Experts and decision-makers assess the opportunities and challenges presented by the EU accession process and Basel II, and offer candid insight into the expanding role of the private sector in developing the financial landscape. The perspectives presented in this book will prompt discussion and intellectual exchange that will serve as a new starting point for further successful cooperative initiatives.
Ethical Dimensions of the Economy : Making Use of Hegel and the Concepts of Public and Merit Goods
This book reflects philosophically about the socio-political dimension of economics. Part I provides normative reflections on the economy: Section I reflects on the interconnections between the multiple discourses on the economy, section II presents Hegel's claim that the economic order is an ethical institution and defends his ontological view of the economy against the one of Adam Smith. Section III dialogues with economists about their concepts of public and merit goods. This section defends a Hegelian ontology of the economy through an analysis of technical concepts used by economists. Part II provides applications derived from the normative analysis: Section I presents the views of authors in different academic disciplines pointing to failures in late capitalism, in particular failures of American capitalism and section II asks the question: " What must one pay attention to in a transition from a command economy to a free market?" Section III draws attention to an overlap of ideas found in Catholic Social Thought and in the publications of some recent Nobel prize winners in economics (Buchanan, Sen, Stiglitz).
Estimation of Willingness-to-Pay : Theory, Measurement, Application
To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing.With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices.
Essays on Transport Economics
This book covers the basic analytical methods used in transportation economics and policy analysis. Encompassing fields of economics such as Industrial Organisation, Welfare Economics, General Equilibrium Theory and Input-Output-Analysis.
Essays on congruence theory in marketing : Special focus on digital products and webstores
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences.



















