Electronic Books

Total Books: 121 - 140 /181

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...

Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

Mobile Information Systems (vol. # 158)

This book contains the proceedings of the IFIP TC8 Working Conference on Mobile Information Systems, which was held in September ...

Mobile Information Systems II

This book contains the proceedings of the second IFIP TC8 Working Conference on Mobile Information Systems which was held ...

Modeling Semantic Web Services : The Web Service Modeling Language

In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...

Modernizing the Academic Teaching and Research Environment : Methodologies and Cases in Business Research / Jorge Marx Gómez, Sulaiman Mouselli

Constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for ...

Multi-Agent Systems and Applications

The Advanced Course on Artificial Intelligence ACAI 2001 with the subtitle M ulti- Agent Systems and Their Applications , ...

Myths of Social Media : Dismiss the Misconceptions and Use Social Media Effectively in Business / Michelle CarvillIan MacRae

The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, ...

Navigating digital communication and challenges for organizations / José Gabriel Andrade, Teresa Ruão

Presents a range of methods, strategies, and viewpoints on digital communication and offers an in-depth analysis of the wide ...

Negotiation agent / Majd Sabbagh , MHD Fouad Sabbagh , Yousef balo and Omar khatib ; Supervised by Ubai Sandouk and Massa Baali مجد محمود الصباغ ، محمد فؤاد محمد حسام صباغ ، يوسف محمد خلدون بالو و عمر محمد لؤي الخطيب ؛ إشراف أبي صندوق و ماسة البعلي

Negor is an eCommerce AI chatbot that increases sales by engaging with the user much like a salesperson when you walk into ...

Negotiation, Auctions, and Market Engineering : International Seminar, Dagstuhl Castle, Germany, November 12-17, 2006, Revised Selected Papers

This book contains a selection of papers presented at the International Seminar "Negotiation and Market Engineering", held ...

One Stop Shop : For car parts and services أحمد جلال محمد صفا الكيلاني ؛ إشراف د. علاء صالحاني

The main objective of One Stop Shop Trading project is to make the ability available for the local and international website ...

Online Marketing / Ralf T. Kreutzer

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...

Ontology Management : Semantic Web, Semantic Web Services, and Business Applications

This volume describes relevant tasks, practical and theoretical challenges, limitations and methodologies, plus available ...

Ontology Matching

Euzenat and Shvaiko’s book is devoted to ontology matching as a solution to the semantic heterogeneity problem faced by ...

Paid Attention : Innovative Advertising for a Digital World / Faris Yakob

Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...

Persuasive Technology

Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion ...

Persuasive Technology : Third International Conference, PERSUASIVE 2008, Oulu, Finland, June 4-6, 2008. Proceedings

Featuring full and short papers, posters and panels, Persuasive2008 highlighted new knowledge in the understanding and design ...

Pro PayPal E-Commerce

Pro PayPal E-Commerce contains the most comprehensive collection of information on PayPal technologies. It takes the approach ...

Total Books: 121 - 140 /181