Book Details

Persuasive Technology

Publication year: 2007

ISBN: 978-3-540-77006-0

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Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion – principles of credibility, trust, reciprocity, authority and the like – in interactive media, in the service of changing their users’ attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven.


Subject: Computer Science, Bluetooth, Design, User Experience, User Experience (UX), communication, communication science, data mining, e-commerce, elderly, environmental psychology, game design, human-computer interaction (HCI), learning, persuasive technology, unmanned aerial vehicle