Electronic Books

Total Books: 10421 - 10440 /18660

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan / Hines, Marcus

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov Chains: Models, Algorithms and Applications

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov Decision Processes with Their Applications

Markov decision processes (MDPs), also called stochastic dynamic programming, were first studied in the 1960s. MDPs can be ...

Markov Models for Pattern Recognition : From Theory to Applications

This comprehensive introduction to the Markov modeling framework describes the underlying theoretical concepts - covering ...

Markov Processes, Brownian Motion, and Time Symmetry

The book consists of two parts. Part I,This part introduces strong Markov processes and their potential theory. In particular,it ...

Mars, A Cosmic Stepping Stone : Uncovering Humanity’s Cosmic Context

The questions of our origin and cosmic abundance of life are among the compelling facing humanity. For all of the difficulties ...

Marsh and Martin’s Oral Microbiology / Philip D. Marsh, Michael A. O. Lewis, Helen Rogers, David Williams, Melanie Wilson

Suitable for undergraduate and postgraduate dental students, research workers, and a wide range of clinical dental professionals.

Marswalk One

MARSWALK ONE: First Steps on a New Planet addresses the question of why we should embark on a journey to Mars, documenting ...

Martens and Fishers (Martes) in Human-Altered Environments

Martens and Fishers (Martes) in Human-Altered Environments: An International Perspective examines the conditions where humans ...

Total Books: 10421 - 10440 /18660