Electronic Books

Total Books: 901 - 920 /1641

Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...

Managing and Leading Nonprofit Organizations : A Framework For Success / Paul L. Dann

In the book : How to choose a leadership style that suits your personality, the people you work with, and your organizationHow ...

Managing in the Information Economy

Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue ...

Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations / Maciel M. Queiroz, Samuel Fosso Wamba

Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the ...

Manufacturing Execution Systems - MES

The production plants of today develop into modern service centers. Economic efficiency of modern added value is not a property ...

Mapping Sustainability

Our underlying objectives are to contribute to the provision, mana- ment, and sharing of knowledge, and to enhance the value ...

Marine Resource Conservation and Poverty Reduction Strategies in Tanzania

Despite the social, nutritional, economical and environmental importance of Tanzanian coastal areas, yet they are vulnerable ...

Market Engineering Insights from Two Decades of Research on Markets and Information

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

Market Entry Strategies in Eastern Europe in the Context of the European Union

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Entry Strategies of Foreign Telecom Companies in India

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

Market-Conform Valuation of Options

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

Marketing / Roger A. Kerin, Steven W. Hartley

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

Marketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

Marketing Communication Policies

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Total Books: 901 - 920 /1641