On the basis of an empirical study and taking a comparative as well as an economic perspective Qing-Yun Jiang analyses the ...
Lire la suiteThe book focuses on the situation in a number of Western regions (notably the USA, the UK, and the EU and its Member States). ...
Lire la suiteThe book provides an explanation for the emergence of innovation and creativity in the music industry by retelling and interpreting ...
Lire la suiteThis text brings together differing geographic perspectives in modelling and analysis in order to highlight infrastructure ...
Lire la suiteIn an effort to cut costs and re-focus on their core competences, The author develops a model that comprises 29 critical ...
Lire la suiteThis work takes stock of the different conceptions of fundamental value in finance, the methods of its calculation and the ...
Lire la suiteAn unacknowledged key feature of East Asian FTA diplomacy is the region's active cross-regional preferential trading relations. ...
Lire la suiteSebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
Lire la suiteCrossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, ...
Lire la suiteUnveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with ...
Lire la suiteThe central purpose of this collection of essays is to make a creative addition to the debates surrounding the cultural heritage ...
Lire la suiteThis open access book examines the modern role of the European School system within the European Union, at a time when the ...
Lire la suiteMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...
Lire la suiteCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lire la suiteThe development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products ...
Lire la suiteThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lire la suiteJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lire la suiteCovers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lire la suiteThe third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...
Lire la suiteThis volume is one of the very few publications dedicated to the challenges that Continental philosophy poses to the field ...
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