Electronic Books

Total Books: 241 - 260 /332

Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison

A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...

Quality-of-Life Research in Chinese, Western and Global Contexts

The majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...

Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research / Kate BoltonIan Brace

Provides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...

Retailing Management / Michael Levy, Barton Weitz, Dhruv Grewal

Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...

Retailing in the 21st Century

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...

Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher

Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...

Risk Management in Small and Medium Enterprises / Chiara Crovini

Offers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...

Root, Tuber and Banana Food System Innovations : Value Creation for Inclusive Outcomes

This book describes recent innovations in food systems based on root, tuber and banana crops in developing countries. These ...

Scarcity Marketing: Impact of Limited-Edition Packaging on Purchase Intentions in The Syrian Market سارة محمد عبد الكريم شاهين الخطيب ؛ شام عبد الرحمن عبد الرحمن ؛ غزل كمال عمارة ؛ إشراف د. سامر عباس

The Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...

Secure Data Science : Integrating Cyber Security and Data Science / Bhavani Thuraisingham, Murat Kantarcioglu, Latifur Khan

Data science techniques being applied not only for cyber security but also for every application area—including healthcare, ...

Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers / Jeb Blount

In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...

Semantic Service Provisioning

This book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...

Semantic Web Services

Semantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...

Semantic Web Services, Processes and Applications

Semantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...

Service Franchising

The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...

Shaping an Inclusive Energy Transition Editors (view affiliations) Margot P. C. WeijnenZofia LukszoSamira Farahani

This book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...

Shift: Transform Motion into Progress in Business / Richard Lees, Azlan Raj

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...

Social Customer Relationship Management : Fundamentals, Applications, Technologies / Rainer Alt , Olaf Reinhold

Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...

Social Media For Small Business: Marketing Strategies for Business Owners / Franziska Iseli

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...

Total Books: 241 - 260 /332