Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lire la suiteA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
Lire la suiteThe majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...
Lire la suiteProvides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...
Lire la suiteUse of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
Lire la suiteRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Lire la suiteBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Lire la suiteOffers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
Lire la suiteThis book describes recent innovations in food systems based on root, tuber and banana crops in developing countries. These ...
Lire la suiteThe Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...
Lire la suiteData science techniques being applied not only for cyber security but also for every application area—including healthcare, ...
Lire la suiteIn Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
Lire la suiteThis book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...
Lire la suiteSemantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...
Lire la suiteSemantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...
Lire la suiteThe book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...
Lire la suiteThis book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...
Lire la suiteIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
Lire la suitePresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
Lire la suiteSocial Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...
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