This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
Lire la suiteThis book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
Lire la suiteThis book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...
Lire la suiteCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lire la suiteCombines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...
Lire la suiteAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
Lire la suiteIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suiteProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suiteA practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...
Lire la suiteWhen I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...
Lire la suiteIn recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...
Lire la suiteChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lire la suiteProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lire la suiteAt the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...
Lire la suiteLEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...
Lire la suiteCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
Lire la suiteIn Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
Lire la suiteThe book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...
Lire la suiteUse of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
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