Electronic Books

Total Books: 1 - 20 /45

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Advances in Machine Vision, Image Processing, and Pattern Analysis

This book collects the proceedings of the International Workshop on Intelligent Computing in Pattern Analysis/Synthesis, ...

Advertising culture and translation : from colonial to global / Renato Tomei; Rosanna Masiola Rosini; Matteo Baraldo

A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Computational Formalism : Art History and Machine Learning / Amanda Wasielewski

"Computational Formalism investigates examples of art historical analysis in the fields of computer and information sciences, ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Durability of reinforced concrete structures

Reinforced concrete structures corrode as they age, with significant financial implications, but it is not immediately clear ...

Economics and Management of Networks : Franchising, Strategic Alliances, and Cooperatives

The book emphasizes research in economics and management of networks as a theory-driven field. The book presents new research ...

Eric Sink on the Business of Software

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This ...

Fresh Dialogue Five

This book is a documentation wide range of disciplines and experience, looking of an inspiring evening of design and discussion.

Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

How to Practice Academic Medicine and Publish from Developing Countries? : A Practical Guide

The book provides an overview of the state of research in developing countries – Africa, Latin America, and Asia (especially ...

Image and Signal Processing : 3rd International Conference, ICISP 2008. Cherbourg-Octeville, France, July 1 - 3, 2008. Proceedings

This book constitutes the refereed proceedings of the Third International Conference on Image and Signal Processing, ICISP ...

Independent Component Analysis and Signal Separation

Independent Component Analysis and Signal Separation has applications at the intersection of many science and engineering ...

Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

Interacting Particle Systems

This book presents a complete treatment of a new class of random processes, which have been studied intensively during the ...

International Advertising and Communication

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

Introduction to Singularities and Deformations

This book presents the basic singularity theory of analytic spaces, including local deformation theory, and the theory of ...

Life Centered Financial Planning: How to Deliver Value That Will Never Be Undervalued / Mitch Anthony, Paul Armson

Life-Centered Financial Planning: How to Deliver Value That Will Never Be Undervalued shows financial planners and advisors ...

Total Books: 1 - 20 /45