Electronic Books

Total Books: 1 - 20 /26

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...

Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...

Becoming a World-Class University : The case of King Abdulaziz University

This book written by international experts in the field of educational innovation is a guide for universities to become world-class ...

Building the Agile Business through Digital Transformation / Neil Perkin

Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, ...

Business Continuity Management : A Practical Guide to Organizational Resilience and ISO 22301 / James Crask

Business continuity management and resilience are critical to maintaining a healthy business, but many organizations either ...

Driving digital transformation through data and AI : a practical guide to delivering data science and machine learning products / Alexander Borek, Nadine Prill

Explains how to build the organizational capability to deliver Data and AI products and drive immediate business results ...

Employability and Industrial Mutations: Between Individual Trajectories and Organizational Strategic Planning, Volume 4 / Florent Noel

Employability and Industrial Mutations presents a definition of employability and the associated challenges for public authorities, ...

Enterprise Agility : A Practical Guide to Agile Business Management / Gizem Ozbayrac

Explains the main components of organizational agility, including structures, roles and ways of organizing work. It emphasizes ...

Enterprise Risk Management : Modern Approaches to Balancing Risk and Reward / Stefan Hunziker

Demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces ...

Fundamentals of Strategy / Richard Whittington, Patrick Regnér

Fundamentals of Strategy, is an easy-to-follow guide surrounding the foundational issues of strategy

How to Future : Leading and Sense-making in an Age of Hyperchange / Scott SmithMadeline Ashby

Provides clear, practical and easy to understand tools that will help you spot trends and patterns, strategically evaluate ...

Innovation and Entrepreneurship / Mike Kennard

The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Platform Strategy : Transform Your Business with AI, Platforms and Human Intelligence / Tero Ojanperä

Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according ...

Process-based Strategic Planning

A company's strategies define its future direction, specifying not only target market positions for many years to come, ...

Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but ...

Process-based Strategic Planning

A company's strategies define its future direction specifying not only target market positions for many years to come, but ...

Strategic Corporate Crisis Management : Building an Unconquerable Organization / Brendan Monahan

Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop ...

Total Books: 1 - 20 /26