Innovation and Entrepreneurship / Mike Kennard
Publication year: 2021
ISBN: 9781003052258
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The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.
Subject: Business, Management, Economics, Finance, Business & Industry, Business & Economics Entrepreneurship, Strategic Planning, Creative ability in business, Entrepreneuriat, New products, Technological innovations Economic aspects, Technological innovations Management
