Total Books: 1 - 4 /4
Experience-Based Communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages ...
Lire la suite
Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Lire la suite
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lire la suite
Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lire la suite
Total Books: 1 - 4 /4
