Total Books: 1 - 4 /4
Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
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Consumer Behaviour and Analytics / Andrew Smith
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
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Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification / Greg Jarboe, Matt Bailey, Michael Stebbins
you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
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How and What Marketing Algorithms Think / Roberto Brognara
Argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually ...
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Total Books: 1 - 4 /4
