How and What Marketing Algorithms Think / Roberto Brognara
Publication year: 2023
ISBN: 9781527590465
Internet Resource: Please Login to download book
Argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.
Subject: Business, Marketing, Algorithms, Big data, Marketing Data processing
