Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lire la suiteContractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
Lire la suiteProvides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
Lire la suiteThis textbook on international business integrates the academic study of international trade and foreign direct investment ...
Lire la suiteKey features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
Lire la suiteChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lire la suiteProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lire la suiteThis book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...
Lire la suiteUnravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...
Lire la suiteInternational Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
Lire la suiteThe workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...
Lire la suiteInternational Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...
Lire la suiteDuring the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...
Lire la suiteExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
Lire la suiteThis book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Lire la suiteThe eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...
Lire la suiteThis unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
Lire la suiteE-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...
Lire la suiteThis book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
Lire la suiteFocuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
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