Total Books: 1 - 2 /2
Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Total Books: 1 - 2 /2
