Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan
Publication year: 2020
ISBN: 978-1-4842-6519-2
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Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies.
Subject: Business, E-Commerce, Business and Management, Business Strategy and Leadership, Market Research and Competitive Intelligence, Start-Ups and Venture Capital, Organization, Innovation and Technology Management, Digital disruption, Amazon, Store closures, Bankruptcy, Sears, digital transformation
