Book Details


A Customer-oriented Manager for B2B Services: Principles and Implementation / Valerie Mathieu

Publication year: 2022

ISBN: 178630757X

Internet Resource: Please Login to download book

A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

Subject: Business & Management, Management, Creativity & Innovation Management