Sustainable Innovation : Trends in Marketing and Management / Anshu Saxena Arora, Sabine Bacouel-Jentjens,
Publication year: 2020
ISBN: 978-3-030-30421-8
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In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields.
Subject: Business, Marketing, Business and Management, Innovation and Technology Management, Management, Business Strategy and Leadership, Product design leadership, Buyer-supplier relationships, Sustainable product design, Open innovation, Design thinking, Sustainable transporation, Supply chains, Family businesses, Sustainability
