Innovation Management / Jan van den Ende
Publication year: 2021
ISBN: 9781352012422
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Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples.
Subject: Business, Management, Business & Management, Innovation Management, Changement organisationnel, Innovations Gestion, New products Management, Organizational Innovation, Organizational change, Technological innovations Management
