Book Details

International Direct Marketing

Publication year: 2007

ISBN: 978-3-540-39632-1

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This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.


Subject: Business and Economics, Direct Marketing, Interactive Marketing, International Direct Marketing, International Marketing, business, communication, marketing, planning