Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Lee mas
Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lee mas
Breaking Ocean Waves
This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal ...
Lee mas
Breast Cancer : Nuclear Medicine in Diagnosis and Therapeutic Options
This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...
Lee mas
Breast Cancer Chemosensitivity
In Breast Cancer Chemosensitivity, a group of world leading experts review critical aspects of resistance to systemic therapy ...
Lee mas
Breast Cancer Management and Molecular Medicine: Towards Tailored Approaches
This book provides an overview of the most recent techniques, agents and approaches for breast cancer that contribute to ...
Lee mas
Breast Cancer, 2nd edition
This book highlights M. D. Anderson Cancer Center’s multidisciplinary approach and reviews the entire spectrum of patient ...
Lee mas
Breast MRI : Fundamentals and Technical Aspects
The text walks the reader through the basics of MRI, making it especially accessible to beginners. From a detailed outline ...
Lee mas
Breathing, Feeding, and Neuroprotection
New findings in brain research are being revealed on an almost daily basis, and the focus of this book is the fields of breathing, ...
Lee mas
Bridge Traffic Loading : From Research to Practice / Eugene OBrien, Andrzej Nowak, Colin Caprani
Delivers not just the state-of-the-art of vertical loading, but also to provide recommendations of best-practice for all ...
Lee mas
Bridging Educational Leadership, Curriculum Theory and Didaktik
This book is open access under a CC BY 4.0 license. This volume argues for the need of a common ground that bridges leadership ...
Lee mas
Bridging laboratory and field research for genetic control of disease vectors
Contemporary research on genetic control of disease-transmitting insects knows two kinds of scientists: those that work in ...
Lee mas
Bringing Pain Relief to Children
In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...
Lee mas
British Media Coverage of the Press Reform Debate Journalists Reporting Journalism
This book provides a detailed exploration of the British media coverage of the press reform debate that arose from the News ...
Lee mas
Broadband Fixed Wireless Access
Broadband Fixed Wireless Access provides a systematic overview of the emerging WiMax technology, and much of the material ...
Lee mas
Broadband Opto-Electrical Receivers in Standard CMOS
Broadband Opto-Electrical Receivers in Standard CMOS starts from the basic fundamentals, necessary for the design of opto-electronic ...
Lee mas
Broadband Satellite Communication Systems and the Challenges of Mobility
This book constitutes the refereed proceedings of IFIP TC6 Workshops on Broadband Satellite Communication Systems and Challenges ...
Lee mas
Brodmanns
This is the third edition of the translation, by Laurence Garey, of "Vergleichende Lokalisationslehre der Grosshirnrinde" ...
Lee mas
Browning Agents and Active Particles : Collective Dynamics in the Natural and Social Sciences
Lays out a vision for a coherent framework for understanding complex systems'' (from the foreword by J. Doyne Farmer). ...
Lee mas
Brunet Saunier Architecture : Monospace and Simplexity / Pascale Blin, Agence Brunet Saunier Architecture
Discusses and analyzes this concept in detail, presenting trueto- scale floor plans, cross-sections, architectural views, ...
Lee mas
