Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee mas
Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee mas
Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee mas
Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee mas
Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Lee mas
Measuring the Business Value of Cloud Computing
The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
Lee mas
Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
Lee mas
Mitigation of Natural Hazards and Disasters
This book examines the aspects of prevention, mitigation, and management of environmental hazards and disasters from an international ...
Lee mas
Modelling in Mathematical Programming
This book provides basic tools for learning how to model in mathematical programming, from models without much complexity ...
Lee mas
Models and Methods for Management Science / Hao Zhang
Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Lee masModern Industrial Services : A Cookbook for Design, Delivery, and Management
This book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges ...
Lee mas
Modern Industrial Services : A Cookbook for Design, Delivery, and Management
It is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin ...
Lee mas
Moral Reasoning at Work
Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...
Lee masMoral Reasoning at Work : Rethinking Ethics in Organizations
Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live ...
Lee mas
Multi-Criteria Decision Analysis for Risk Assessment and Management / Jingzheng Ren
Provides in-depth guidance on how to use multi-criteria decision analysis methods for risk assessment and risk management. ...
Lee mas
Multifunctional Land Use
The book contributes to the scientific basis for future land development strategies and helps supporting land use decision ...
Lee mas
New Living Cases on Corporate Governance
This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
Lee mas
Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / Andrea Sestino, Gianluigi Guido
Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
Lee mas
Online Marketing / Ralf T. Kreutzer
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
Lee mas
Operations Research : A Model-Based Approach / H. A. Eiselt, Carl-Louis Sandblom
The main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
Lee mas
