Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee masSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee masMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee masMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee masThis book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Lee masThe importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...
Lee masPresenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
Lee masThis book examines the aspects of prevention, mitigation, and management of environmental hazards and disasters from an international ...
Lee masThis book provides basic tools for learning how to model in mathematical programming, from models without much complexity ...
Lee masIntroduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Lee masThis book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges ...
Lee masIt is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin ...
Lee masMoral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...
Lee masMoral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live ...
Lee masProvides in-depth guidance on how to use multi-criteria decision analysis methods for risk assessment and risk management. ...
Lee masThe book contributes to the scientific basis for future land development strategies and helps supporting land use decision ...
Lee masThis unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
Lee masFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
Lee masProvides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
Lee masThe main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
Lee mas