The Spread of Yield Management Practices
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...
Lee mas
The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
Lee mas
The Unintended Consequences of Technology: Solutions, Breakthroughs, and the Restart We Need / Chris Ategeka
In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
Lee mas
The nine types of leader : how the leaders of tomorrow can learn from the leaders of today / James Ashton
Takes readers deep inside winning and successful organizations and explains the different ways in which different leaders ...
Lee mas
Trailblazing in Entrepreneurship
In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee mas
Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
Lee masUnprepared to Entrepreneur : A Method to the Madness of Starting Your Own Business / Sonya Barlow
Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have ...
Lee mas
Utilization of Space
Utilization of Space aims to serve as an authoritative overview for professionals and interested laymen by explaining scientific ...
Lee mas
Venture Capital and the Financing of Innovation / Bernard Guilhon
This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making ...
Lee mas
West African Youth Challenges and Opportunity Pathways
This book explores obstacles that impede, and potential pathways toward improving, the material and psychological well-being ...
Lee mas
Wisdom, Knowledge, and Management
Churchman’s Legacy and Related Works, the editors draw contributions from leading systems thinkers inspired by the works ...
Lee mas
