Market Entry Strategies of Foreign Telecom Companies in India
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...
Lee mas
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lee mas
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee mas
Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee mas
Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Lee mas
Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lee mas
Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lee masMarketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lee mas
Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lee mas
Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
Lee mas
Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee mas
Markov Chains: Models, Algorithms and Applications
Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee mas
Marx in Management and Organisation Studies : Rethinking Value, Labour and Class Struggles / Frederick Harry Pitts
Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...
Lee mas
Massively Multi-Agent Technology : AAMAS Workshops, MMAS 2006, LSMAS 2006, and CCMMS 2007 Hakodate, Japan, May 9, 2006 Honolulu, HI, USA, May 15, 2007 Selected and Revised Papers
This book constitutes the thoroughly refereed post-workshop proceedings of the joint AAMAS 2006 International Workshops on ...
Lee mas
Master Dentistry - Restorative Dentistry, Paediatric Dentistry and Orthodontics: Restorative Dentistry - Paediatric Dentistry and Orthodontics Volume 2 / Peter Heasman, Peter Heasman
Provides a comprehensive overview of core elements of restorative adult and paediatric dentistry that students will need ...
Lee mas
Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Lee mas
Material Flow Management
The implementation of material flow management offers enterprises a high potential for realizing new economic competitive ...
Lee mas
Mathematical Knowledge Management (vol. # 3863)
This volume contains the proceedings of the Fourth International Conference on Mathematical Knowledge Management MKM 2005 ...
Lee mas
Mathematical Knowledge Management (vol. # 4108)
This book constitutes the refereed proceedings of the 5th International Conference on Mathematical Knowledge Management, ...
Lee mas
Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
Lee mas
