Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee masThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lee masThis book collects together the most recent studies of music consumption, and new developments in music technology. It combines ...
Lee masThis book offers a novel perspective that allows to incorporate changing consumption and production structure into models ...
Lee masCovers various aspects of the modern-day management of contact dermatitis. This title also covers irritant and allergic contact ...
Lee masContainer transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals ...
Lee masSignificant gains in productivity can be achieved through advanced terminal layouts, more efficient IT-support and improved ...
Lee masThis book discusses the common principles of morality and ethics derived from divinely endowed intuitive reason through the ...
Lee masThis introductory chapter approaches two basic categories of the whole monography which is a family and a lifestyle. The ...
Lee masThis book provides a comparative study of housing contention in Budapest and Bucharest in 2008-2021. The financialization ...
Lee masProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee masThis book sheds light on contemporary challenges in sustainable finance, addressing two key perspectives: measurement and ...
Lee masThis book is a comprehensive, state of the art guide to the contemporary non-surgical treatment of temporomandibular disorders ...
Lee masRonald F. Duska, who began his career as a philosopher, has, over the last 30 years, established himself as one of the leading ...
Lee masAlexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically ...
Lee masThis book presents an overview and step-by-step explanation of process management. It starts with the individual participants’ ...
Lee masThis book explores recent topics in quantitative finance with an emphasis on applications and calibration to time-series. ...
Lee masThis comprehensive book deals with all relevant aspects arising during the analysis, design and simulation of the now widespread ...
Lee masThis book's methodological approach familiarizes readers with the mathematical tools required to correctly define and solve ...
Lee masThis book examines the increase in outsourcing, contracting and subcontracting as ways of organising work. It explores the ...
Lee mas