Handbook of Performability Engineering
The Handbook of Performability Engineering considers all aspects of performability engineering, providing a holistic view ...
Lee mas
Handbook of Research Methods for Marketing Management / Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
Lee mas
Health Services Marketing : A Practitioner's Guide
Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and ...
Lee mas
How and What Marketing Algorithms Think / Roberto Brognara
Argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually ...
Lee mas
How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
Lee mas
Human and Organisational Factors Practices and Strategies for a Changing World
This book addresses several questions regarding the implementation of human and organisational factors (HOF) so that recent ...
Lee mas
Hydrogen-based Autonomous Power Systems : Techno-economic Analysis of the Integration of Hydrogen in Autonomous Power Systems
Hydrogen-based Autonomous Power Systems contains a review of hydrogen technologies suitable for RES-based autonomous power ...
Lee mas
Implementing Semantic Web Services : The SESA Framework
Service-oriented computing has become one of the predominant factors in IT research and development efforts over the last ...
Lee mas
Industrial Applications of Semantic Web
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
Lee mas
Industrial Competitiveness
The objectives of industrial management are: - Implementation of the policy adopted by the owners or the board of directors ...
Lee mas
Information Sharing on the Semantic Web
The large-scale and almost ubiquitous availability of information has become as much of a curse as it is a blessing. The ...
Lee mas
Information Systems Action Research : An Applied View of Emerging Concepts and Methods
Information Systems Action Research is organized into three parts: (1) The first part focuses on the methodological issues ...
Lee mas
Information Technology for Balanced Manufacturing Systems
International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and ...
Lee mas
Information Technology in the Service Economy: Challenges and Possibilities for the 21st Century : IFIP TC8 WG8.2 International Working Conference August 10–13, 2008, Toronto, Ontario, Canada
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
Lee mas
Information and Communication Technologies and Real-Life Learning
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
Lee mas
Innovation in European Freight Transportation : Basics, Methodology and Case Studies for the European Markets
Serious problems and risks can be observed in European freight transportation development. However, the transport and logistics ...
Lee mas
Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...
Lee mas
Integration and Innovation Orient to E-Society Volume 1
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
Lee mas
Integration and Innovation Orient to E-Society Volume 2
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The ...
Lee mas
Interactive Media: The Semiotics of Embodied Interaction
Human Computer Interaction has been looking at versions of these questions for a long time now, but as technology advances ...
Lee mas
