Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
Lee mas
Managing and Leading Nonprofit Organizations : A Framework For Success / Paul L. Dann
In the book : How to choose a leadership style that suits your personality, the people you work with, and your organizationHow ...
Lee mas
Managing in the Information Economy
Managing in the Information Economy: Current Research Issues presents the recent research directions that address the issue ...
Lee mas
Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations / Maciel M. Queiroz, Samuel Fosso Wamba
Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the ...
Lee masManufacturing Execution Systems - MES
The production plants of today develop into modern service centers. Economic efficiency of modern added value is not a property ...
Lee mas
Mapping Sustainability
Our underlying objectives are to contribute to the provision, mana- ment, and sharing of knowledge, and to enhance the value ...
Lee mas
Marine Resource Conservation and Poverty Reduction Strategies in Tanzania
Despite the social, nutritional, economical and environmental importance of Tanzanian coastal areas, yet they are vulnerable ...
Lee masMarket Engineering Insights from Two Decades of Research on Markets and Information
This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...
Lee mas
Market Entry Strategies in Eastern Europe in the Context of the European Union
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...
Lee mas
Market Entry Strategies of Foreign Telecom Companies in India
India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...
Lee mas
Market-Conform Valuation of Options
we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...
Lee mas
Marketing / Roger A. Kerin, Steven W. Hartley
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...
Lee masMarketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...
Lee mas
Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
Lee masMarketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب
In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...
Lee mas
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee mas
Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
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