The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lee mas
                This book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
Lee mas
                This book, INTELLIGENCE and SECURITY INFORMATICS: TECHNIQUES & APPLICATIONS, presents a collection of works discussing terrorism ...
Lee mas
                This anthology contains contributions addressing current challenges and approaches of intelligent decision support in organizations. ...
Lee mas
                This innovative book opens a path to overcoming the crisis of management in the face of complexity. The systems approach ...
Lee mas
                Intentional Leadership: Becoming a Trustworthy Leader clearly explains the ways leaders can build trust in three stages of ...
Lee mas
                This book presents an overview of inter-municipal cooperation in eight European countries. Each country study sketches its ...
Lee mas
                This book constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held ...
Lee mas
                Chapters of this book offer a careful selection of the best contributions to the Italian Association for Information Systems ...
Lee mas
                The "Internal Audit Handbook" is a comprehensive, up-to-date presentation of the tasks and challenges facing internal audit. ...
Lee mas
                This book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector ...
Lee mas
                In times of global markets, increasing competition and short product life cycles the effective and efficient management of ...
Lee mas
                Deals with these topics Fundamentals of corporate management Introduction to communication-based management theory Perspectives ...
Lee mas
                This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...
Lee mas
                This book is a must read for all those interested in building successful global brands and for all those interested in China ...
Lee mas
                As a result of the progress in information and communication technologies (ICT) economic activities have become less dependent ...
Lee mas
                The effects of international trade and foreign direct investment on developing economies have always been controversial. ...
Lee mas
                International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
Lee mas
                This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: ...
Lee mas
                The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lee mas