Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Lee mas
Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lee mas
Breast Cancer : Nuclear Medicine in Diagnosis and Therapeutic Options
This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...
Lee mas
Breast MRI : Fundamentals and Technical Aspects
The text walks the reader through the basics of MRI, making it especially accessible to beginners. From a detailed outline ...
Lee masBridge Management 5: Inspection, maintenance, assessment and repair: Proceedings of the 5th International Conference on Bridge Management, organized by the University of Surrey, 11–13 April 2005
The last five years have seen the art of bridge management develop into a mature subject. Bridge owners and engineers recognise ...
Lee mas
Bringing Pain Relief to Children
In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...
Lee mas
Bronchial Asthma
Hailed by professional journals and esteemed by primary care doctors everywhere, Bronchial Asthma: A Guide for Practical ...
Lee mas
Brown and Mulholland’s Drug Calculations / Ann B. Tritak-Elmiger, Margaret A. Farrell Daingerfield
A realistic practice problems and unique "proof" step in the answer key that allows you to double-check your answers to ...
Lee mas
Browning Agents and Active Particles : Collective Dynamics in the Natural and Social Sciences
Lays out a vision for a coherent framework for understanding complex systems'' (from the foreword by J. Doyne Farmer). ...
Lee mas
Build To Order : The Road to the 5-Day Car
Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
Lee mas
Building Design, Construction and Performance in Tropical Climates / Mike Riley, Alison Cotgrave, Michael Farragher
Outlines: the functional requirements of buildings in tropical climates; the challenges associated with the sustainability ...
Lee mas
Building Intuition
"‘This user-friendly book will help the reader to develop insights with respect to a number of models that are important ...
Lee mas
Building Online Communities with Drupal, phpBB, and WordPress
Content management, blogs, and online forums are among the most significant online trends today, and Drupal, phpBB, and WordPress ...
Lee mas
Building Supply Chain Excellence in Emerging Economies
How can we manage supply chains well in emerging economies, coordinate information flows with multiple partners, tackle challenges ...
Lee mas
Building Surveys / Peter Glover
A trusted guide for both students and professionals for nearly 40 years, evolving to address the challenges and responsibilities ...
Lee mas
Building a Cashless Society
This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
Lee mas
Building a Data Warehouse : With Examples in SQL Server
The book is organized as follows. In the beginning of this book (chapters 1 through 6), you learn how to build a data warehouse, ...
Lee mas
Building an Enterprise Architecture Practice
This book clearly describes how to establish an architecture practice that delivers value for an organization. The authors ...
Lee mas
Building from Tradition: Local Materials and Methods in Contemporary Architecture / Elizabeth Golden
Examines the recent resurgence of interest in the handmade building and the use of local and renewable materials in contemporary ...
Lee mas
Building from waste : recovered materials in architecture and construction / Dirk E. Hebel, Felix Heisel, Marta H. Wisniewska
"Reduce, Reuse, Recycle, and Recover" is the sustainable guideline that has replaced the "Take, Make, Waste" attitude ...
Lee mas
