Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Lee mas
Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lee mas
Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lee mas
Breaking Ocean Waves
This book represents the most comprehensive description of the physical findings of an investigation into the spatio-temporal ...
Lee mas
Breast Cancer : Nuclear Medicine in Diagnosis and Therapeutic Options
This book provides general information on breast cancer management and considers all new methods of diagnosis and therapy. ...
Lee mas
Breast Cancer Chemosensitivity
In Breast Cancer Chemosensitivity, a group of world leading experts review critical aspects of resistance to systemic therapy ...
Lee mas
Breast Cancer Management and Molecular Medicine: Towards Tailored Approaches
This book provides an overview of the most recent techniques, agents and approaches for breast cancer that contribute to ...
Lee mas
Breast Cancer, 2nd edition
This book highlights M. D. Anderson Cancer Center’s multidisciplinary approach and reviews the entire spectrum of patient ...
Lee mas
Breast Cytopathology
Breast Cytopathology by Syed Ali, MD and Anil Parwani, MD will fulfill the need for an easy-to-use and authoritative synopsis ...
Lee mas
Breast MRI
This superbly illustrated practical guide is an excellent resource on all aspects of breast MRI for practicing radiologists, ...
Lee mas
Breathing, Feeding, and Neuroprotection
New findings in brain research are being revealed on an almost daily basis, and the focus of this book is the fields of breathing, ...
Lee mas
Brexit and the Control of Tobacco Illicit Trade
This book assesses the consequences of Brexit for the control of illicit trade in tobacco products in the UK and EU. Based ...
Lee masBridge Design : Concepts and Analysis / António J. Reis, José J. Oliveira Pedro
Provides a unique approach, combining the fundamentals of concept design and structural analysis of bridges in a single volume. ...
Lee masBridge Launching
It is devoted to bridges that are built by incremental launching methods, using prestressed composite materials. It integrates ...
Lee mas
Bridge Traffic Loading : From Research to Practice / Eugene OBrien, Andrzej Nowak, Colin Caprani
Delivers not just the state-of-the-art of vertical loading, but also to provide recommendations of best-practice for all ...
Lee masBridge design for economy and durability: Concepts for new, strengthened and replacement bridges
Describes a number of new or updated bridging concepts which were developed and successfully applied during the author's ...
Lee mas
Bridging Educational Leadership, Curriculum Theory and Didaktik
This book is open access under a CC BY 4.0 license. This volume argues for the need of a common ground that bridges leadership ...
Lee mas
Bringing Pain Relief to Children
In Bringing Pain Relief to Children: Treatment Approaches, a panel of prominent clinician-scientists comprehensively reviews ...
Lee mas
Bringing the Jobless into Work?
Over the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...
Lee mas
Bringing the Sun Down to Earth : Designing Inexpensive Instruments for Monitoring the Atmosphere
The book describes in detail how to design, build, calibrate, and use inexpensive instruments for measuring solar radiation, ...
Lee mas
