The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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The Semantic Web : Real-World Applications from Industry
It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lee masThe Sun Gate Hotel & Resort Marketing Plan محمد قصي بشر الحافي ؛ إشراف د. جهاد يعقوب
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
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The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers / Mante Kvedare, Christian Milner Nymand
This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
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The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein
Drive revenue and grow your business by using the powerful concept of scarcity.
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Transformations and Projections in Computer Graphics
Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee masUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
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Vertical Markets and Cooperative Hierarchies
Agricultural cooperatives have strong market positions in agri-food industries, in many countries. In recent decades we have ...
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Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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Warranty Management and Product Manufacture
The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance ...
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Web Communities
Web community, defined as a set of Web-based documents with its own logical structure, is a flexible and efficient approach ...
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Web Design and Marketing Solutions for Business Websites
The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, ...
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Web Standards Creativity
Web Standards Creativity is jam-packed with fresh, innovative design ideas. The topics range from essential CSS typography ...
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e-Business and Telecommunication Networks
This book contains the best papers of the First International Conference on e-Business and Telecommunication Networks (ICETE ...
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