Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Understanding Business / William Nickels, Jim McHugh and Susan McHugh
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching ...
Lee mas
Understanding Industrial Transformation
a scientist can only come to a partial understanding of industrial transformation processes. This is so not only because ...
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Validity and Reliability in Built Environment Research : A Selection of Case Studies / ian Ahmed, Alex Opoku, Ayokunle Olanipekun, Monty Sutrisna
Presents case studies that emphasize reliability and validity in different examples of qualitative, quantitative and mixed ...
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Value-Based Management in an Open Economy : Optimizing Strategy to Improve Business and Performance / Walter Amedzro St-Hilaire
Investigates the relationship between strategy optimization mechanisms and the efficiency (performance and productivity) ...
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Views on Microstructures in Granular Materials
This volume provides overview of the mechanics of granular materials, ranging from sparse media to soils. With chapters exploring ...
Lee masVirtual, Distributed and Flexible Organisations
Organisational Semiotics offers an effective approach to analysing organisations and modelling organisational behaviour. ...
Lee mas
Welding Robots
Welding Robotics: Technology, System Issues and Application is a detailed overview of robotic welding at the beginning of ...
Lee mas
Workers, Managers, Productivity Kaizen in Developing Countries
This book explores how improving management techniques can support firms’ productivity and quality. Given its wide range ...
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