Total Books: 21 - 24 /24
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee mas
Understanding Business / William Nickels, Jim McHugh and Susan McHugh
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching ...
Lee mas
Unifying Theories of Programming
A number of formal notations and theories have now emerged and proved them-selves effective as tools for the practisingsoftware ...
Lee mas
Who Cares About Wildlife? : Social Science Concepts for Exploring Human-Wildlife Relationships and Conservation Issues
This book concerning the human dimensions of wildlife management comes at an opportune time as global warming threatens extinction ...
Lee mas
