Strategic Management / Frank Rothaermel
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, ...
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The Emptiness of Business Excellence : The Flawed Foundations of Popular Management Theory / David Collins, Jack Collins
In Search of Excellence was the book that launched a thousand popular management books. In this concise book, David and Jack ...
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lee masUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
Lee mas
Urban Transportation Planning in the United States
The book focuses in-depth at the most significant event in transportation planning--the Federal-Aid Highway Act of 1962; ...
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Value-Based Management in an Open Economy : Optimizing Strategy to Improve Business and Performance / Walter Amedzro St-Hilaire
Investigates the relationship between strategy optimization mechanisms and the efficiency (performance and productivity) ...
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