Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lee mas
Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter
In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
Lee mas
Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
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Big Little Hotel : Small Hotels Designed by Architects / Donna Kacmar
This book showcases small hotels, all located in the United States, designed by architects who use light and materials in ...
Lee mas
Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
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Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lee mas
Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lee mas
Build To Order : The Road to the 5-Day Car
Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
Lee mas
Business Ethics : Methods and Application / Christian Becker
Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
Lee masBusiness Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب
Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
Lee mas
Canadian Semantic Web
This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
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Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Collaborative Networks and Their Breeding Environments
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
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Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
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Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Compendium of Civil Engineering Education Strategies : Case Studies and Examples / Hudson Jackson, Kassim Tarhini
Compiles proven strategies and information on civil engineering education and the skills necessary for successful practice ...
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Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
Lee mas
Computer Applications in Sustainable Forest Management
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
Lee mas
Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Lee mas
Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
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