Boosting Collaborative Networks 4.0 : 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, Valencia, Spain, November 23–25, 2020, Proceedings
This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE ...
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Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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Business Ethics : Methods and Application / Christian Becker
Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
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Construction Risk Management Decision Making: Understanding Current Practices / Alex C. Arthur
Effective risk management is a vital component of all successful construction projects. Although quantitative tools for evaluating ...
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Consumer Driven Electronic Transformation
The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
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Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee masConsuming Music Together
This book collects together the most recent studies of music consumption, and new developments in music technology. It combines ...
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Cooperative Sourcing
Based on the integration of relevant economic and organizational theories, Daniel Beimborn develops a formal model of cooperative ...
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Creativity and Innovation in the Music Industry
The book provides an explanation for the emergence of innovation and creativity in the music industry by retelling and interpreting ...
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Crisis Management in the Food and Drinks Industry: A Practical Approach
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
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Critical Infrastructures at Risk
This book explores the potential risks and vulnerabilities of the European electricity infrastructure, other infrastructures ...
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Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
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Digital Finance: Security Tokens and Unlocking the Real Potential of Blockchain / Baxter Hines
In Digital Finance: Security Tokens and Unlocking the Real Potential Blockchain, readers will realize why security tokens ...
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Digital Marketing Outreach : The Future of Marketing Practices / Kavita Sharma, Swati Aggarwal
Looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
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Digital Peripheries The Online Circulation of Audiovisual Content from the Small Market Perspective
This is book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, ...
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Digital Transformation in Norwegian Enterprises / Patrick Mikalef, Elena Parmiggiani
Presents a number of case studies on digital transformation in Norway, one of the fore-runners in the digital progress index ...
Lee masDistributed Ledgers: Design and Regulation of Financial Infrastructure and Payment Systems
In this book, Robert Townsend steps back from the hype and controversy surrounding DLT (and the related, but not synonymous, ...
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Drinking in Victorian and Edwardian Britain
the book investigates the reasons why Victorians and Edwardians consumed alcohol in the ways that they did and explores the ...
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Drones and the Creative Industry
This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative ...
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Dynamics of Japan’s Trade and Industrial Policy in the Post Rapid Growth Era (1980–2000)
This book provides an in-depth examination of Japan's policy responses to the economic challenges of the 1980s and '90s. ...
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