Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
Lee mas
Models and Methods for Management Science / Hao Zhang
Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Lee mas
Multiple Criteria Decision Analysis:State of the Art Surveys
The handbook presents the most up-to-date discussions on well-established methodologies and theories in the field, while ...
Lee mas
Organisational Excellence and Resilience : Stress Management as a Component of a Sustainable Corporate Development Strategy / Rita Berger
Personal stress has an enormous impact on organizational and employee performance. This book introduces the web-based diagnostic ...
Lee mas
Planning for Ecosystem Services in Cities
This book presents current knowledge about ecosystem services (ES) in urban planning, and discusses various urban ES topics ...
Lee mas
Reading Between the Lines of Corporate Financial Reports : In Search of Financial Misstatements / Jacek Welc
Provides a digestible step-by-step guide to reading corporate financial reports, drawing upon real-life case studies and ...
Lee mas
Social Choice and Strategic Decisions
Social choices, about expenditures on government programs, or about public policy more broadly, or indeed from any conceivable ...
Lee mas
Strategic Corporate Crisis Management : Building an Unconquerable Organization / Brendan Monahan
Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop ...
Lee mas
The Impact of Individual Expertise and Public Information on Group Decision-Making
In this book the author concludes that expertise could be the key factor for global and interconnected problems. Experimental ...
Lee mas
The Lisbon Treaty : EU Constitutionalism without a Constitutional Treaty?
When EU leaders signed the Lisbon Treaty in late 2007, it seemed that the constitutional process in Europe was close to fruition. ...
Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee mas
Volcanic Unrest : From Science to Society
Volcanic unrest is a complex multi-hazard phenomenon. The fact that unrest may, or may not lead to an imminent eruption contributes ...
Lee mas
