This upper-level textbook aims to educate students and professionals on how to develop business models that have a positive ...
Lee masTaking the business model as point of departure, this open access book explores how companies and organizations can contribute ...
Lee masPresents a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project ...
Lee masThis book is among the first cross-disciplinary works about Manufacturing 4.0. It includes chapters about the technical, ...
Lee masThis book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate ...
Lee masThis book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors ...
Lee masThis book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
Lee masExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee mas