Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lee masAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lee masThe book consists of various topics, including radioactivity inspection of food products; decontamination trials for rice ...
Lee masThis book deals with the analysis, construction, design, control and applications of AFPM machines. The authors present their ...
Lee masProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lee masThis book offers an optimistic view of the future and provides a road map for societies to get there. Drawing upon extensive ...
Lee masThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lee masAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee masCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lee masConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lee masThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
Lee masHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lee masThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lee masCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lee masThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development ...
Lee masEnvironmental and Resource Valuation with Revealed Preferences: A Theoretical Guide to Empirical Models provides a systematic ...
Lee masDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Lee masprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
Lee masDuring the 1980s and early 1990s there was signi?cant work in the design and implementation of hardware neurocomputers. Nevertheless, ...
Lee masChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee mas