AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee mas
Blockchain and Other Emerging Technologies for Digital Business Strategies / Hamid Jahankhani, David V. Kilpin
Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...
Lee mas
Capital, Systems, and Objects : The Foundation and Future of Organizations / Richard Thomas Watson
Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...
Lee mas
Community Quality-of-Life Indicators
Offers critical insights into the thriving international field of community indicators, incorporating the experiences of ...
Lee mas
Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) : Approaches to Ethical Management / Tracy Dathe , René Dathe
Provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
Lee mas
Designing Digital Work : Concepts and Methods for Human-centered Digitization
This book could well be the most comprehensive collection to date of integrated ideas on the elicitation, representation, ...
Lee mas
Digital Business Strategies in Blockchain Ecosystems : Transformational Design and Future of Global Business / Umit Hacioglu
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
Lee mas
Driving digital transformation through data and AI : a practical guide to delivering data science and machine learning products / Alexander Borek, Nadine Prill
Explains how to build the organizational capability to deliver Data and AI products and drive immediate business results ...
Lee mas
Emerging Economic Models for Sustainable Businesses : A Practical Approach / Jayati Talapatra, Nayan Mitra
Analyses economic models that look at value propositions, creation and capture with ‘People, Planet and Profit’ deeply ...
Lee mas
Employability Revisited : Strengths- and Life-phase-oriented Human Resource Management / Anne Rosken
One of the most pressing issues in current and future human resource management is the inclusion of strengths and life stages ...
Lee mas
Entrepreneurial Responses to Chronic Adversity : The Bright, the Dark, and the in Between / Dean A. Shepherd, Vinit Parida, Joakim Wincent
Extends recent work on entrepreneurship in response to adverse events to explore entrepreneurial responses by people who ...
Lee mas
Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth
This book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to ...
Lee mas
From Industry 4.0 to Quality 4.0 : An Innovative TQM Guide for Sustainable Digital Age Businesses / Timothy Adesanya Ibidapo
Describes the development of quality over various stages, from product inspection, through quality control to the present ...
Lee mas
From Strategy to Execution
"In this Abstract, you will learn: 1) Why businesses must become innovative; 2) How to develop creative business models; ...
Lee masGlobal Business Strategy : Multinational Corporations Venturing into Emerging Markets
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies ...
Lee mas
Goliath Strikes Back : How Traditional Retailers Are Winning Back Customers from Ecommerce Startups / Peter S. Cohan
Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
Lee mas
Green Human Resource Management Research : Issues, Trends, and Challenges / Pascal Paillé
This book, engaging SDGs 4 and 8, among others, examines green HRM from a variety of perspectives. Divided into three sections, ...
Lee mas
Innovative Trends in International Business and Sustainable Management / Elena I. Lazareva
Describes multidimensional trends, challenges, and opportunities for the development of international business and sustainable ...
Lee mas
International Leadership : Effecting Success Across Borders in a Boundaryless World / Ingo Stolz, Sylvie Oldenziel Scherrer
From both an academic’s and a practitioner’s perspective, the book focuses on international leaders and their potential ...
Lee mas
Introducing Robotic Process Automation to Your Organization : A Guide for Business Leaders / Robert Fantina, Andriy Storozhuk, Kamal Goyal
Enables you, a novice to RPA, to successfully implement an RPA program at your company. RPA is rapidly growing in use, but ...
Lee mas
