Ambient Intelligence
This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
Lee mas
Ambient Intelligence
This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
Lee mas
Ambient Intelligence : European Conference, AmI 2008, Nuremberg, Germany, November 19-22, 2008. Proceedings
This book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...
Lee mas
B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lee mas
Business Ethics from the 19th Century to Today : An Economist's View / David George Surdam
Combines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...
Lee mas
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee mas
Consumer Driven Electronic Transformation
The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
Lee mas
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee mas
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee mas
Designing Commercial Interiors, 3rd Edition / Christine M. Piotrowski
A practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...
Lee mas
Dynamic Trip Modelling
When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...
Lee mas
Event-Driven Mobile Financial Information Services
In recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...
Lee mas
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Lee mas
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Lee mas
Global RFID : The Value of the EPCglobal Network for Supply Chain Management
At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...
Lee mas
Legal Programming
LEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...
Lee mas
Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
Lee mas
Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
Lee mas
Networked RFID : Systems, Software and Services
The book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...
Lee mas
Retailing Management / Michael Levy, Barton Weitz, Dhruv Grewal
Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
Lee mas
