Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Contractual Management : Managing Through Contracts / Ralph Schuhmann, Bert Eichhorn
Contractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
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Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) : Approaches to Ethical Management / Tracy Dathe , René Dathe
Provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
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Elements of Multinational Strategy
This textbook on international business integrates the academic study of international trade and foreign direct investment ...
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English for Business Communication / Mable Chan
Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
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Global Comparability of Financial Reporting Under IFRS : Does Comparability Enhance Value Relevance of Earnings Across Countries? / Francesco De Luca, Ho-Tan-Phat Phan
This book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...
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Impact of Globalization and Advanced Technologies on Online Business Models / Alex Hou Hong Ng, Mustafa Nourallah
Unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...
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International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets / Laurent L. Jacque
International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
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International Financial Statement Analysis Workbook / Thomas R. Robinson
The workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...
Lee masInternational Management : Culture, Strategy, and Behavior / Fred Luthans, Jonathan Doh
International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...
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International Trade and Multinational Activity
During the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...
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Managing Innovation in Organisations : ostering an Entrepreneurial Approach / Vanessa Ratten
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
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Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets
This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
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Multinational Financial Management / Alan C. Shapiro, Paul Hanouna
The eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...
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New Living Cases on Corporate Governance
This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
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Ontologies-Based Business Integration
E-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...
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The German Chambers of Commerce and Industry Self-governance, Service, the General Representation of Interests and the Dual System of Professional Education
This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
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The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours / Andrea Caputo, Massimiliano M. Pellegrini
Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
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