Total Books: 1 - 5 /5
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee mas
Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
Lee mas
Retailing in the 21st Century
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Lee mas
Strategic Retail Management
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
Lee mas
Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus / Tobias Röding
Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
Lee mas
Total Books: 1 - 5 /5
