Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
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Financing the End-to-End Supply Chain : A Reference Guide to Supply Chain Finance / Simon Templar, Erik Hofmann, Charles Findlay
Provides readers with a comprehensive understanding of the financial synergies across the supply chain Combines theory and ...
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From Purchasing to Supply Management
For more than 20 years, researchers and practitioners claimed a transition from traditional purchasing to strategic supply ...
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Low-Cost Country Sourcing
Globalization has induced immense cost pressure in most industries. In combination with the economic downturn after the turn ...
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Responsible Procurement : Leading the Way to a Sustainable Tomorrow / Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze, Emilia Wiking
Sustainability and procurement Sustainable sourcing Responsible sourcing Purchasing Category management Operating models ...
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Sourcing of Services : International Aspects and Complex Categories
Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
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Supply Chain Strategy and Financial Metrics : The Supply Chain Triangle Of Service, Cost And Cash / Bram DeSmet
Examines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
Lee masThe effect of advertising on consumer purchasing behavior using social media تسنيم محمد وائل الحموي الجغصي ؛ إشراف د. سامر عباس
The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
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