Total Books: 1 - 2 /2
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee mas
Why Context Matters : Applications of Social Network Analysis
Many elements of our society are embedded in network structures in which actors depend on each other as well as the structural ...
Lee mas
Total Books: 1 - 2 /2
