Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee mas
The proposed consensus models focus on the treatment of non-cooperative behaviors in the consensus-reaching process and explores ...
Lee mas
Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Lee mas
The main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
Lee mas
Describes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product ...
Lee mas