Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee masThe proposed consensus models focus on the treatment of non-cooperative behaviors in the consensus-reaching process and explores ...
Lee masIntroduces systems science as an entry point to present a basic introduction to research models and methods in management ...
Lee masThe main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...
Lee masDescribes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product ...
Lee mas