This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
Lee mas
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee mas
Kou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...
Lee mas
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...
Lee mas